Is Metaverse a threat to the entertainment industry?


Electrification and digitization will become the future of mankind. It is no longer distant science fiction, but a consensus. So what is the significance of the Metaverse to the entertainment industry? Wang Houmiao, CEO of UOVA Universe, mentioned the following aspects of Malayu: “The first is whether there are new breakthroughs in traditional expressions. The concept of the digital twins is mentioned here, that is, how to realize offline scenes online. This solves the problem of staying at home and reaching a wider range; the second is based on the digital twin, through the combination of technology, hardware, and scenes, to achieve things that cannot be done in the real world, mobilize new sensory dimensions, and change In an interactive way, the Metaverse may even have the opportunity and potential to break the inherent production distribution and power structure. For example, in the traditional literature publishing industry, publishing houses and editorial departments have the most power, and they decide the fate of manuscripts; in the music industry, major production companies Occupy the central position of power, in the real world, this is a set of common sense systems and logic, but the metaverse is a decentralized scene, where creators have the assistance of technical means and a new economic structure, He can emerge suddenly, and the Metaverse will change the way he is noticed and seen, at least with more opportunities. Of course, all of this must be carried out under the guidance of national policies and regulatory measures.”

From the perspective of the film industry, which creates dreams for human life, virtual production is no longer a virtual word. In the continuous development of AR, VR, and XR (extended reality) technologies, the most important impact on the film industry is the birth of all-LED virtual studios. The Weta Digital team defines virtual production as “the area where the real and digital worlds merge”, which may be somewhat broad, and MPC further adds technical details: virtual production combines virtual and augmented reality with CGI and The combination of game engine technology enables producers to see scenes unfold in front of them as if they were composited and filmed on set.

In 2019, the first season of “The Mandalorian” used the “virtual production” technology of combining LED screens and real people, successfully creating a full sense of technology and an immersive experience, which is an important part of the history of film technology development. course. At the moment of the epidemic, many film and television films cannot be shot in real-time. Virtual production can not only combat many uncertain objective conditions in traditional shooting, such as weather, light, and road traffic, but also reduce the time cost of scene conversion, save travel costs, and break geographical boundaries. Limit, while reserving more creative space for creators to let their imaginations play. Leo Matchett, CEO of Decentralized Pictures, stated at the “Hong Kong International Film and Television Show” and the Asia Film and Television Entertainment Forum: “Decentralized film creation is to provide new opportunities and open doors for all independent filmmakers, giving them an opportunity and community. Share their innovative stories and attract more investors.”

There is no time and space limitation, no centralized power, everyone can participate in, invest in, and create their favorite projects, which may also challenge Hollywood authority.

If you start from the movie “Star Wars” (1977), the use of digital visual arts in movies has a history of 45 years, from special effects to green screen cutouts to virtual production, movies that are at the forefront of technology The production technology will provide important technical reference and essential content for the scene construction of the Metaverse. Cinema is an audiovisual art, and in the future scenario of the Metaverse, it will increasingly reflect its importance. But it is not without apprehension and disapproval of the metaverse trend and the uncertainties it will face.

The first staunch “opposition” was Liu Cixin, who was good at building virtual worlds. In his public speech, he fired mercilessly at the Metaverse: “The future of human beings is either to move towards interstellar civilization or to indulge in perennial In the virtual world of VR. If humans achieve a highly realistic VR world before they go to space civilization, it will be a disaster… The metaverse will lead humanity to a dead end.” Looking up at the starry sky and digging into the metaverse to create a virtual starry sky has gradually become two factions that expand the boundaries of the human world. Whether it is the spaceship faction or the metaverse faction, it may be the irresistible trend of human future development. Song Ting, an AI, and blockchain artist said: “In this era, human intelligence, artificial intelligence, the digital world, and the physical world are four elements side by side. This concentration will change, but the structure will not change. So in my lifetime, physical (physical) and digital (virtual) will tear each other apart, creating space, some people will be very aggressive, some people will be very conservative, so as to give those realistic idealists, those who may have a speculative mentality but Objectively promotes innovative practitioners, giving them room to create consensus and create opportunities.”

Even so, the many hidden dangers of the metaverse cannot be ignored. The first is data security. Although big data has made everyone nowhere to hide today, the amount and variety of personal data collected by the Metaverse will be unprecedented, and how to prevent the theft and misuse of data will be in the Metaverse security system. The second is intellectual property. Decentralization encourages creative freedom, which also involves intellectual property issues. At the same time, in complex virtual scenes, the intersection of content elements may lead to the emergence of work stakeholders in groups. How to define and to protect intellectual property rights will also be important. An important subject of the Metaverse.

Thirdly, the discussion on the boundary between the real world and the virtual world also needs to be put on the agenda. In the field of philosophy, there is a theory called “brain in a vat”, which tells of a man whose brain was removed from his body by an evil scientist and put into a vat of nutrient solution to keep the brain alive. The brain’s nerve endings are connected to a computer, which is programmed to send messages to the brain that give the person the illusion that everything is normal in real life. For him, the surrounding people, objects, and the sky still exist, and his own movements, body sensations, and memory fragments can all be input, such as the feeling that he is reading. This Hilary Putnam hypothesis illustrates a fundamental proposition – how do you make sure you’re not in this predicament? In the face of the metaverse, this unsolved skepticism will lead to more ethical, moral, and legal questions. Does an absolutely decentralized world really exist? Is the Metaverse’s technology neutral? The future needs to be addressed urgently.

Science and technology are invented by people, and the progress of science and technology will also be the ultimate goal of creating a better and more convenient life for mankind. On the boundary between reality and virtuality, Wang Houmiao, CEO of UOVA Universe, put forward two keywords: science and technology for the good, and the virtual to the real. If things are not good, there may be backlash. Therefore, in this process, we cannot blindly deviate from reality and go in the virtual direction, and we cannot immerse ourselves in an illusory utopia. power to help us live better.” “To embrace life, you must control life, embrace the metaverse, and even control the metaverse, and you cannot be controlled by this thing.”

The metaverse is the outer edge of the inner world, and it is also compensation for the real world. In the increasingly difficult real world, it is difficult to determine how far globalization can go, but the globalization of the Internet is the beginning of the concept of the metaverse. As the fire of the Metaverse is getting more and more prosperous, my country has issued a series of relevant laws and regulations, such as the “Data Security Law”, “Personal Information Protection Law”, and “Internet Information Service Algorithm Recommendation Management Regulations”. Strictly guard against it, I believe that this fire can make more people feel warm in an orderly manner, rather than burn the original beauty.


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