The quality of the screen display effect should be judged in two ways. The first is the hardware quality of the screen, including objective factors such as resolution, PPI, color gamut, color accuracy, maximum brightness, and pixel arrangement. The second dimension is from the perspective of the user’s actual experience, because the parameters of the screen only determine the lower limit of the screen’s look and feel, and the manufacturer’s adjustment criteria for the system determine the upper limit of the screen.
Then we will make a detailed ranking of Samsung, Apple, and Huawei’s mobile phone screens according to these two dimensions. They are all based on the latest flagship high-end series of products on sale, and mid- and low-end products are not included in the routine, because Apple does not have a low-end product line at all.
From the dimension of screen hardware parameters:
Ranking order: Samsung flagship > iPhone flagship = Huawei flagship
From the perspective of screen hardware, Samsung is naturally the top. Each generation of Samsung flagship mobile phones will be equipped with the top product series produced by Samsung Display. For example, the latest Samsung S21 series is equipped with a new M11 light-emitting substrate and The new LTPO low-temperature polysilicon is used as the substrate of the screen, so that the hardware-level LTPO low-power technology can be realized (this technology can make the refresh rate of the mobile phone switch smoothly from 1Hz-120Hz, please note that it is 1Hz-120Hz, such a delicate refresh rate Stepping, there is currently no screen of a non-Samsung phone that can do it).
The screens with these configurations are exclusive to Samsung’s own products, and the take-out panels will not use such luxurious configurations at all, and the treatment of pro-sons and god-sons is still much worse. For example, the base material of the screen sold to Xiaomi is E4 material, and the positioning of the E version itself is lower than that of the M series. As for the panels sold to Apple, they are also LT series, which are customized by Apple. The positioning is lower than that of the M series, but higher than that of the E series (and additional functions will be customized according to Apple’s requirements). As for the panels sold to domestic brands Almost all E-series screens.
In addition, the screen parameters of Samsung’s top flagship products are also very, very top, 120Hz refresh rate, QHD+ resolution, PPI above 500, and the highest excitation brightness, etc., it can almost be said to have reached the highest current mobile phone screen can achieve. These have consolidated the leading edge of Samsung’s flagship mobile phones at the screen level.
Further down is Apple and Huawei. There must be many small partners who are not happy to classify the screens of Apple and Huawei mobile phones into the same file. But having said that, in terms of screen parameters alone, the screen used by Huawei on the Mate40Pro this year is actually not bad. It has a resolution of 2772 x 1344 (nearly 2K) , a PPI of 446, supports a high refresh rate of 90Hz, and a touch screen of 240Hz. Controlling the sampling rate, the highest peak brightness of the screen can reach 806nit, which is really good in terms of parameters, and it is a good screen. However, its main flaws are that the screens produced by BOE and arranged by Zhou Dongyu on some versions are indeed inferior to the versions using Samsung and LG screens in terms of screen fineness. This kind of lottery problem is really uncomfortable (as follows As shown in the picture, the highest peak brightness performance of Huawei Mate40Pro is very good).
The improvement in the screen of the iPhone 12 generation is mainly concentrated on the two “cheap models”, the 12 and 12mini. The screen quality of these two models is compared with last year’s iPhone 11 with a pixel density of 326PPI and an LCD screen. The progress is obvious, but the screen parameters of the higher-positioned Pro and ProMAX are not significantly improved compared to the screens of the iPhone 11 Pro and 11 Pro MAX.
Let’s take the iPhone 12 Pro MAX as an example. The screen resolution is 2778×1284, the PPI is 458, the refresh rate is 60Hz, the touch sampling rate is still 120Hz, and the maximum peak brightness is 800 nits (it can reach 1200nit under HDR video). In addition, this The first-generation iPhone 12 series also adopted a joint supply model from multiple suppliers, especially the iPhone 12 and iPhone 12 MINI. There are many models using LG drill rows, while Pro and ProMAX are both Samsung screens. To sum up one sentence: In terms of screen physical parameters, Samsung’s flagship mobile phone, as the son of Samsung Display, is naturally the best, while the screen parameters of Apple and Huawei’s flagship mobile phones are mutually competitive. Overall, Huawei is even stronger.
From a practical experience point of view:
Ranking order: iPhone flagship>Samsung flagship>Huawei flagship
From the point of view of actual use by users, there is no doubt that the overall performance of the iPhone is still the best. Let’s take a few examples. Take the maximum brightness of the screen as an example. From the perspective of stimulating the maximum brightness, the iPhone model does not have any advantages, and it does not even rank in the top five. But if we look at it from the perspective of manual maximum brightness, the models of the iPhone series have crushed all Android phones, including Samsung, by an absolute advantage. This is reflected in Display MATE and the databases of major evaluation agencies. As shown in the figure below (data source Xiaobai evaluation), the manual maximum brightness of iPhone series mobile phones is the best.
The manual maximum brightness is freely controlled by consumers during use. You can manually adjust the peak brightness of the screen to the highest brightness for a long time according to your own preferences or needs, while the excitation brightness is controlled by the mobile phone manufacturer. It only occurs when there is an extremely high external light source stimulus. So which one do you think is more difficult to implement? There is no doubt that it is Apple, and this technology is called XDR technology (maintaining high brightness for a long time), and this technology is currently exclusive to Apple.
In addition, Apple’s color calibration is also unparalleled in the world, which even Samsung can’t keep up with. The color information of photos can be output correctly on the screen of Apple’s mobile phone, and there will be no problem of oversaturation, which will make the screen of the iPhone more beautiful. True and layered, the color calibration of current Android phones is generally poor. In addition, Apple’s ambient light adaptation and automatic adjustment of brightness and darkness are also the best in the mobile phone industry. The brightness adjustment is very natural, so natural that the human eye cannot perceive it, which can greatly improve the user’s experience of using the phone, which is also an advantage at the software level.
Although Samsung is not as good as Apple in the overall adjustment and optimization of the screen, it is still first-class among Android phones. As for Huawei, it must be at the bottom. To sum up a sentence: In terms of screen adjustment, the iPhone has crushed the other two brands. As for Samsung and Huawei, Samsung is still the stronger one.
In general, the parameters of the Samsung screen are the best. If you use it to compare some specific scenes, the Samsung flagship must be the best; the iPhone screen is the most comfortable to use; as for the Huawei flagship screen, it is more comfortable to use. Moderate, not outstanding but not bad.